About Pascal
Pascal lives and breathes Adtech. He earned his first dollar with affiliate marketing at the age of 16, before joining Coca-Cola as digital Marketer. Here he was part of a team of experts, that build and scaled the analytical and operational backbone of the digital B2B marketing channels.
He then leveraged his entrepreneurial spirit and niche knowledge to build an agency, that focuses on B2B conversion tracking & digital touchpoint optimizations as Whitelabel solution for perfomance marketing agencies.
Following his passion for AdTech and Gaming, he then joined the AdTech startup “Freecash” as an account & partnership manager, where he quickly fell in love with the tech, the people and the velocity of the rewarded gaming market.
Since November 2024 until today, he helps companies in the rewarded gaming space to solve growth challenges, make the switch to direct advertiser relationships work and understand the market better.
He choose the pinguin as the company logo, because of its nickname as a kid: “Kowalski”, referring to one of the “Pinguins from Madagaskar” and highlighting his conultative & analytical approach.
Things im proud of
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![Pascal Koslowski, Coca-Cola. Is very proud because he learns about how to increase margins for offerwall networks.]()
2020 - First Company car and own sales area
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![Kowalski & Company is run by Pascal Koslowski, a man who finished his bachelor in businesss, so he can now help GPT platforms to grow organically.]()
2021 - Finishing my first bachelor in Business
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![Student ID card from the University of Applied Sciences Berlin, with the name Pascal Koslowski and a photo of a smiling person.]()
2023 - Starting at the world renowned CODE university Bsc in Product Management
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![A man holding a large blue fish prop in front of large white letters spelling 'gam-scom' on a rooftop with city buildings in the background.]()
2024 - First B2B Gaming Conference in my home town - cologne
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![Two men standing behind a table at a conference booth, both wearing black shirts with the 'LYSTO' logo, posing with their arms around each other's shoulders. The booth features banners promoting LYSTO's all-in-one workspace solutions, with the city skyline visible through large windows in the background.]()
2025 - First self organized conference booth
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![Event poster for HIT GAMES conference in Berlin, Germany, on April 24-25, 2025, featuring a presentation on user acquisition channels, with a photo of Pascal Koslowski, Co-Founder and CEO, and his contact information.]()
2025 - First Solo-talk about rewarded UA @ HIT Berlin
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![Group of six people sitting around a black table in a dark room, smiling and making peace signs and thumbs-up gestures. There are glasses and small plates on the table, and a yellow ashtray.]()
2025 - first self hosted evening event @ Chinajoy Shanghai
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![Collage of photos featuring people enjoying social activities, including drinking, eating pizza, and taking selfies at various indoor and outdoor settings.]()
2025 - Second Gamescom Cologne, with tons of new friends
Contact Me
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